In the rebranding of this social support network, the main objective was to create an image that echoed its values and essence. The logo and identity, inspired by the principle of collaboration between the various people who make up this network, are presented through a graphic symbol that portrays an interconnected network, symbolizing the unity and interdependence that characterize the organization.
The new color palette, combining vibrant shades of green, blue and purple, brings the brand to life, reflecting its contemporary and dynamic approach. This color choice, together with a clean and straightforward design, gives the network a fresh and modern presence, inviting participation and engagement.
The rebranding, more than a simple aesthetic change, is the visual translation of the deep commitment and dedication that the Vila do Conde Social Network maintains with its community.