André Ferreira, a specialist in personnel management, sales and career development, wanted to make his brand stand out in the digital landscape. Together, all the visual components of his online communication were worked on, from the representation of blog articles to the dynamics on social networks, culminating in a strategic rebranding.

In an effort to capture the audience’s attention, a vibrant color palette and distinct graphic elements were chosen, created specifically to stand out in the digital landscape. Each graphic component was designed to generate visual impact and immediately captivate readers.

The harmony between graphic design and illustration was key in building a cohesive and attractive online identity. All of this work aimed to shape a digital presence that reflected André Ferreira’s core values, creating an authentic connection and a lasting impression with his audience.