The design proposal presented to the Serralves Foundation for the celebration of the iconic annual event, “Serralves em Festa”, reflects the effervescence and joy that permeate one of the most emblematic events in Portugal’s contemporary cultural panorama.
The design seeks to encapsulate the liveliness and dynamism of “Serralves em Festa” through a vibrant and festive aesthetic. Using graphic elements such as balloons and streamers, the visual proposal not only evokes the atmosphere of celebration, but also invites the public to actively participate in the festivities.
The cheerful color palette and dynamic patterns were meticulously selected to represent the energy and welcoming spirit of the event, providing a visual identity that is both inviting and representative of the cultural experience that “Serralves em Festa” promises to offer.