The challenge was clear: to strategically position Diana Peixoto, a young sommelier, in the market. Through a modern and elegant visual approach, aligned with the sophistication of the wine world, elements were created that reflect her expertise and passion for the field.

Focusing on her personal brand and an unmistakable style, a unique identity was created that conveys confidence and sophistication, ensuring a cohesive and attractive digital presence. The design incorporated illustrations, textures, and a color palette that evokes nature.

A content plan was also developed, focused on Diana’s target audience, with visually appealing and informative posts about the world of sommellerie, wine pairings, and tips.

The project resulted in a significant increase in visibility on social platforms and a clear positioning as a recognized expert in the sector, effectively connecting her with her audience.