The challenge was clear: to strategically position Diana Peixoto, a young sommelier, in the market. Through a modern and elegant visual approach aligned with the sophistication of the wine world, elements were created to reflect her expertise and passion for the field.

Focusing on her personal brand and distinctive style, a unique identity was developed that conveys confidence and sophistication, ensuring a cohesive and attractive digital presence. The design incorporated illustrations, textures, and a color palette inspired by nature.

A content plan was also crafted, targeting Diana's audience, with visually appealing and informative posts about the world of sommellerie, pairings, and wine tips.

The project resulted in a significant increase in visibility across social platforms and a clear positioning as a recognized expert in the industry, effectively connecting her with her audience.