Faced with the challenge of developing content that resonated with the vibrancy of an auto repair shop’s celebratory dates, the approach focused on creating illustrations that captured the brand’s essence and values. This process resulted in a collection of publications that not only elevate the brand during each celebration, but also encourage audience interaction.
The careful integration of symbolism and aesthetics, in tune with the festivities and automotive identity, fosters a deeper connection between the brand and its followers, emphasizing its commitment to innovation and cultural relevance.