When creating content for Nivà Porto's social media, the focus was on capturing the essence of the brand by developing illustrations and combining them with photography.
The color palette was selected based on the brand's identity, ensuring a visual presentation that is cohesive and aligned with the atmosphere of Nivà Porto. The graphic compositions, in turn, balance the tradition of the gelateria with a modern touch, aligning with Nivà's positioning as a contemporary gelateria with classic roots.
The variety of content developed covers diverse themes and occasions, from seasonal celebrations to everyday moments at the gelateria. These posts are designed not only to promote the products but also to build and strengthen the brand's relationship with its community of followers, establishing Nivà Porto as a benchmark in the world of gelato.