When creating content for Nivà Porto's social media, the focus was on capturing the essence of the brand, developing illustrations and combining photographs.
The color palette adopted was selected based on the brand’s identity, ensuring a cohesive visual presentation aligned with the Nivà Porto atmosphere. The graphic compositions, in turn, balance the ice cream parlor’s tradition with a modern touch, aligning with Nivà’s positioning as a contemporary ice cream parlor with classic roots.
The variety of content developed covers a variety of themes and occasions, from seasonal celebrations to everyday moments at the ice cream parlor. These posts are designed to not only promote the products, but also to build and strengthen the brand’s relationship with its community of followers, establishing Nivà Porto as a point of reference in the ice cream universe.