REBRANDING THE SOCIAL SUPPORT NETWORK OF VILA DO CONDE
By rebranding this social support network, the primary goal was to build an image that echoes its values and essence. The logo and identity, inspired by the principle of collaboration among the various individuals who make up this network, are represented through a graphic symbol that portrays an interconnected network, symbolizing the unity and interdependence that characterize the organization.
The new color palette, which combines vibrant tones of green, blue, and purple, brings the brand to life, reflecting its contemporary and dynamic approach. This chromatic choice, along with a clean and straightforward design, gives the network a fresh and modern presence, inviting participation and engagement.
The rebranding, more than just a simple aesthetic change, is a visual translation of the profound commitment and dedication that the Social Support Network of Vila do Conde maintains with its community.
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